Baby in this case doesn’t mean, of course, real kids. But it may be your idea that you love and spent loads of time raising them.
This is what I experienced while working on D&AD project. After done lots of research, I came up with several ideas that, well, might work. Some babies are big. Some are fresh and unique. But at the end, you can’t choose them all. So to answer my questions, these are things that help me decide what I should do with my cute babies.
Back to the start
The purpose of project is the most important. You can weight which idea are most suitable for the competition. Should it be formal or informal? Should it be practical or creative? Who are target groups? That’s the reason setting goal is essential. Brief is attached in my log, so I can always back to read it again whenever having questions.
Don’t stick with only one idea. Creativity process is how you develop idea continuously. But sometimes when you put too much afford on it, you might can’t see other opportunities. You might discover better idea later.
Why choose only one?
Idea isn’t boyfriend that you have to choose only one. It’s about mixing ideas to create something new. You can leave some ideas behind or pivot them into something else instead.
The more input, the better.
Try to research in different aspects. For my work, there are many thing to think about food waste problem. I started with asking my close friends to get some initial ideas. But after reading brief 10 times and doing academic research, I realized that my idea can’t fix the problem properly.
In the same time, research previous work in the competition helps me understand what kind of work judges are looking for. For D&AD, unique and creative ideas can always catch attention.
The more heads, the better.
Asking friends always help. Sharing idea with them helps my gaining more insights and different aspects of my idea. Thing that should be improved or things that I should rethink again. Moreover, we can cheer each other to continue our work. Thank you MACERs :
However, just trust your gut. A lot of time the best decision comes from instinct inside yourself. Because at the end, just choose whatever you happy with. And don’t forget that it must be thing that you’re going to enjoy doing it until the end of the process.
In final, I chose idea that I assume that other contestants will not think about it. This idea also refer to the brand Hellmann’s the best. And most importantly, this idea originated by mixing result from my research and things that I love.
If you’re facing phase of decision, hope you choose it well and wisely. But whatever gonna happen, wish you enjoy it and never regret 🙂